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How can GenAI help leaders to make informed decisions and increase operational excellence?

The great panel of pharma leaders were asked to answer three key questions by Dirk Abeel, kindly facilitating the Day 1 session on How can GenAI help leaders to make informed decisions and increase operational excellence.

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Revolutionizing The Insights Industry With Liubov Ruchinskaya And Insights Lighthouse For A Human-Centric Future

The tech surge and information explosion have
empowered today’s savvy consumers to make smarter,
well-researched, and highly informed choices. 

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Celebrating the Power of Women On
International Women's Day

International Women's Day is a time to honour the remarkable achievements of women around the world and acknowledge their immeasurable contributions to society.

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ESOMAR shines bright in Davos at the Insights Lighthouse during the World Economic Forum

Venturing into the bustling heart of Davos, Switzerland,
for the World Economic Forum (WEF) was an incredible
and insightful experience.

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Davos navigating the AI Revolution: Insights as the
Lighthouse industry of the Global Economy

This year's Davos World Economic Forum was the first
time the Market Research (MR) industry has been
granted a seat at this high table.

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Harnessing Insights for a Transformative Future: An Interview with Olga, Marketing Director, Board Advisor at Insights Lighthouse

Olga, a key figure at Insights Lighthouse, shares her perspective on
the evolving landscape of insights and analytics, emphasizing the
importance of clarity and innovation in this dynamic field.

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LinkedIn posts

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 "Life's under no obligation to give us what we
expect." — Margaret Mitchell

In the world of insights and marketing, we often rely on data, trends, and predictive models to anticipate consumer behaviour.

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From Know-It-Alls to Learn-It-Alls: A Cultural Shift at
Microsoft

Reflecting on Microsoft’s journey, Satya Nadella shared
a powerful insight: “The day hubris takes over…you’re
not grounded in what made you successful.”

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In today’s dynamic landscape, true leadership goes beyond directing outcomes—it’s about creating systems that elevate the potential of every individual.

For those of us in marketing, insights, and strategy, this quote
is a reminder of our responsibility to design environments that
allow our teams’ natural talents to shine.

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Does business happen in headquarters
or on the ground?

Logitech CEO Hanneke Faber believes real growth
comes from staying close to the people who drive the
market forward.

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"The chief enemy of creativity is ‘good’ sense." —
Pablo Picasso

Pablo Picasso, born on October 25th, reminds us of the
importance of pushing boundaries and embracing
discomfort to foster innovation.

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Are you relying on past insights as a defense mechanism to justify your current actions?

If your mantra is "we did it this way in the past," it's time
to pivot towards a more progressive and dynamic
approach.

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Youtube shorts

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15.09.2024
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Tizian Bonus - Understanding Mental Availability and Its Role in Brand Health

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14.09.2024
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The Power of Mental Availability
in Brand Health Tracking!

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Youtube

05.09.2024
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Sneak peek conversation
delivered by Olga Komleva

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Youtube

05.08.2024
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Insights Lighthouse event
at Cannes

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Youtube

05.08.2024
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Insights Lions - how it was by the
eyes of Bering Monareng

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Youtube videos

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Cannes 2024:
nsights Lighthouse event at Cannes

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Cannes 2024: Insights Lighthouse is an
official partner of Cannes Lions

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Davos 2024: How to Leverage Consumer Insights to unlock Business Growth

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