Insights Lions 2024

The Power Of Insights To Foster Creativity
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June 18th
Global Business Executives Forum
Majestic hotel, Cannes

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The Insights Lighthouse Is An Official Partner Of The Cannes Lions

There is an Insights venue at Cannes Lions - Creative festival of creativity

Insights Executives invite C-suite executives to talk about the power of insights to foster creativity and business growth.

We are eager to revolutionise the insights industry and strengthen our voice across all sectors.

features

Reasons Why You Should Join Insights Lions Event

TOP VOICES

We bring together top voices from various industries to discuss global issues and collaborate on shaping the future

GLOBAL TRENDS

Discover macro shifts, micro trends, and cut through the noise in our fast-changing world at our conference

NETWORKING

Our events unite business growth executives from diverse industries, focused on fostering meaningful connections and knowledge sharing, rather than direct sales

PREMIUM VENUE

Experience premium venues and enjoy a curated atmosphere that encourages honest conversations and relationship building at our conference

C-SUITE EXECUTIVES

Join the first-ever forum that partners with global institutes, creating a platform for insights and C-suite executives to shape the future of the insights and data intelligence industry

CAREER & COACHING

At our event, we prioritize our guests' future by offering free coaching and career development consultations, fostering relationships, and providing support

speakers

Some Of The Speakers

schedule

Event Schedule

  • Morning

    8:00 - 13:00

  • Afternoon

    13:00 - 15:30

  • Late Afternoon

    15:30 - 18:00

  • Evening

    18:00 - 21:30

Power of insights to foster creativity

08:00 - 08:40
 
 

Guests gathering & Registration & Coffee

08:40 - 8:45

James Sallows

Global Head of Marketing Effectiveness
@ the LEGO group (UK)

Kimfer Flanery-Rye

Founder, Principal DEI and Culture Practitioner
@ Inclusion Equals (USA)

Hosts’ Opening Remarks








08:45 - 08:50

Liubov Ruchinskaya

Founder @ Insights Lighthouse (Switzerland)

Welcome speach



08:50 - 9:20

Eugene Roytburg

CEO @ Cloverpop (USA)

Joanna Dumont

VP Global Strategy and Insights @Danone (France)

Keynote presentation:

"Future of Insights...Human^AI - Foresight/Decision Intelligence"

Short note on the presentation:

  • Insights has been under the “relevancy threat” for the past 15 years.
  • While Insights has mainly headed off these “threats” without transforming itself, its importance eroded and the threat remains and increasing
  • Insights needs to aggressively and proactively change who they are and what they do and move up in the value creation to avoid obsolescence
  • Let’s Imagine INSIGHTS of the FUTURE. Will “Insights” stay as a term?

09:20 - 09:50

Tizian Bonus

Chief Revenue Officer @ Appinio (Germany)

Tom Nollau

Director Media @ Gustavo Gusto (Germany)

Keynote presentation:

"Unlocking Brand Growth with (Gustavo) Gusto: The Power of Mental Availability"

Short note on the presentation:

  • How Gustavo Gusto is leveraging Mental Availability for brand growth and being ever present in the minds of consumers.
  • Explore the transformative power of Mental Availability, the innovative Brand Health Tracking method by the Ehrenberg-Bass Institute.
  • Understand its effectiveness in guiding strategic brand positioning and communication.

09:50 - 10:20

Joanna Dumont

VP Global Strategy and Insights @Danone (France)

Panel discussion:

"Role of insights, design and intelligence to foster creativity"

Moderator: Joanna Dumont - VP Global Strategy and Insights @Danone (France)

Panellists:

  • Silke Bochat - Global Design Head @ Weleda (Switzerland)
  • Vesna Hajnšek - Senior Manager Intelligence @ SWAROVSKI (Switzerland)
  • Cherie Leonard - Sr. Insights Director - Head of North America Insights @ COLGATE - PALMOLIVE (USA)
  • Bilge BALCI - Director, Insights & Analytics @ VECTURA FERTIN PHARMA (Switzerland)
  • Oana Leonte - former Marketing Director @ PUMA (Germany)

10:20 - 10:50

Esteban Ribero

Global Research Leader - Marketing Science @ TikTok (USA)

Joris De Bruyne

CEO @ EyeSee (Belgium)

Keynote presentation:

"Foster Insights-driven TikTok Creativity for Brand Success"

Short note on the presentation:

  • Uncover how to leverage TikTok platform power for stronger brand impact & business growth
  • Acquire insights into effective communication tactics on TikTok, as exemplified by Scotch-Brite’s triumph
  • Discover how testing in EyeSee’s realistic replicated social media feed can empower confident and decisive creative strategies

10:50 - 11:20

Raquel Navarro-Prieto

Insights GM at Portfolio Strategy and Market Analysis @ ROCHE (Spain)

Panel discussion:

"How insights-driven approaches are empowering marketers to optimise campaigns and drive personalised experiences"

Moderator: Raquel Navarro-Prieto - Insights GM at Portfolio Strategy and Market Analysis @ ROCHE (Spain)

Panellists:

  • James Sallows - Global Head of Marketing Effectiveness @ the LEGO group (UK)
  • Nendra van Wielink - former Director, Global Media @ KRAFT HEINZ (Netherlands)
  • Olga Komleva - Marketing Director @COLGATE-PALMOLIVE (Switzerland)
  • Anna-Sterre Mees - Global Director Intelligence & Marketing Strategy @ PHILIPS (Netherlands)
  • Arnaud Debia - Global Creative Development Director @Ipsos (Switzerland)

11:20 - 11:40

Sorin Patilinet

Senior Director Global Marketing Effectiveness @ MARS (Netherlands)

Keynote presentation:

"How AI solutions improve human creativity for maximum sales impact"

Short note on the presentation:

  • The intersection of AI and art for creative excellence.
  • How Mars built a culture of Advertising Effectiveness.
  • The role of Attention and Emotions in Advertising.
  • The future of creativity testing in the age of AI.

11:40 - 12:00

David Becket

Pitch Coach (Netherlands)

Keynote presentation:

How do you get Buy-In for your ideas?

Round table discussion

Short note on the presentation:
  • Practical approaches to communicate the value of your proposals - in no time at all
  • Turning presentations into conversations
  • How to ensure your communication is focused and memorable
12:00 - 13:00
 
 

Lunch. Snacks & Networking


Top voices of insights & data intelligence industry

13:00 - 13:30

Gera Nevolovich

President @ Hotspex (USA)

Panel discussion:

"Profitable Insights: Transforming the Insights Function from Cost Center to Driver of Value Creation"

Moderator: Gera Nevolovich, President @ Hotspex (USA)

Short note on the panel:

  • Problems and Opportunities. From the increasing complexity for today’s brand owners and builders to the non-linear journey of today’s consumers, we’ll explore the critical need to flip the script on the insights function.
  • Accountability and Structure. Pointing out the elephant in the room (the role blending of insights), we’ll debate the relevance of insights as a standalone function versus its integration within multifunctional teams.
  • Value Creation and Impact. Success and war stories that help to categorize things insights does from big prize and no-brainers to make-work and noise.

Panellists:

  • Tiphany Yokas Sr Director Category & Regional Brands Insights and Strategy at Mondelez International
  • Katja Maggio Senior insights roles formerly at P&G, Coty, and JDE Peets (Netherlands)
  • Flemming von Thygesen SVP Consumer Insights & Strategic Brand Planning @ PVH (Netherlands)

13:30 - 14:00

Elaine Rodrigo

Chief Insights & Analytics Officer @ Reckitt (UK)

Panel discussion:

"Leading From the Front: Insights & analytics to ignite global brand building"

Moderator: Elaine Rodrigo - Chief Insights & Analytics Officer @ Reckitt

Short note on the panel:

  • Explore the intersection of creativity, sustainability, innovation, and the transformative power of data and AI in shaping brand narratives and strategies that foster meaningful connections in an ever-evolving market landscape.

Panellists:

14:00 - 14:30

Jason Mander

Chief Research Officer, GWI (UK)

Panel discussion:

"Beyond the Buzz: Using Gen Z Insights to Create Balanced Generational Marketing"

Short note on the panel:

  • Generational marketing is becoming more polarised, but the middle ground between the two camps seems to be overlooked.
  • This session navigates the tension between embracing age as a crucial variable and transcending generational stereotypes, offering practical insights to bridge the gap in marketing approaches.
  • GWI proposes to slice and dice the Gen Z global audience in ways not often seen, particularly in terms of the interplay between their global online culture and more traditional cultural or geographic factors and explore if Gen Z actually walks the talk.

Panellists:

14:30 - 15:00

Joy Eckhoff

Director Customer Advocacy @Stravito (Germany)

Panel discussion:

"Insight as Currency: Empowering Decision-Making at Scale"

Moderator: Joy Eckhoff - Director Customer Advocacy @Stravito

Panellists:

15:00 - 15:30

Alex Hunt

Alex Hunt - CEO @ Behaviorally (USA)

Panel discussion:

"The bull case vs the bear case: insights has driven creativity and will do so even more using AI or insights is falling short?"

Short note on the panel:

Discover how insights can ignite or stifle creativity in this dynamic panel of industry experts. We’ll dive into the thrilling intersection of data and innovation, revealing how insights can either supercharge your creative engine or throw a wrench in the works. With a forward-looking lens, we'll explore cutting-edge technologies set to revolutionize the role of insights in sparking creativity. Walk away with a clear understanding of how to harness insights for commercial success, avoid common pitfalls, and leverage tech to elevate creativity to new heights.

Moderator: Alex Hunt - CEO @ Behaviorally (USA)

Panellists:

  • Stephan Gans , SVP Chief Insights and Analytics Officer at PepsiCo (USA)
  • Francky David - Senior Executive, Insights, Strategy & Competitive Intelligence @ Nestlé (Switzerland)
  • Nicole Umana - Global Agile Innovation Human Intelligence Director @ Mars (UK)
  • Jennifer Picard - Global Insights Transformation Lead @ Sanofi Consumer Healthcare (France)

The transformative role of AI

15:30 - 16:00
 
 

Coffee break

16:00-16:20

Dr. Ivan Terekhov

Global Director Research and Intelligence @ Lufthansa Innovation (Germany)

Keynote presentation:

"Navigating the Future with Strategic Intelligence"

Short note on the presentation:

  • The role of strategic intelligence capability in Lufthansa Innovation Hub
  • Our approaches to detect early signs of emerging trends
  • Intelligence-as-a-service: delivering continuous and meaningful insights directly to the user's inbox

16:20 - 16:50

Liubov Ruchinskaya

Founder @ Insights Lighthouse (Switzerland)

Panel discussion:

"Future of insights industry: what to expect and how to own it"

Moderator: Liubov Ruchinskaya (Switzerland)

Panellists:

16:50 - 17:10

Oliver Oullier

Impact Neuroscientist, Co-founder & CEO @ Inclusive Brains (France)

Lightning Talk:

"How AI’s first Neural Foundation Model trained with multimodel neuropsychological data empower people with severe motor disabilities to (re) gain a form of autonomy and (re) join the workforce"

17:10 - 17:40

Valentina Tarchinskaya

Chief Legal Marketing Officer Europe & Africa Eurasia @ COLGATE-PALMOLIVE (Switzerland)

Panel discussion:

"AI: hype vs impact"

Moderator: Valentina Tarchinskaya

Panellists:

17:40 - 18:00

Kalindi Mehta

Global Vice President, Consumer Foresight, Strategy & Predictive Analytics @ The Estée Lauder Companies Inc. (USA)

Keynote presentation:

"Leveraging AI to maximise the Value & Impact of Insights in this Digital World"

Short note on the presentation:

  • Increasing scale, impact and ROI of insights through AI.
  • Introduction of AI is not a threat to Insights – its an opportunity transform the Insights function to achieve the goals that we always wanted to in this fast changing digital world i.e. Driving business action from our insights in a scaled way.
  • How ELC is embracing AI to drive maximise the value of insights, increasing efficiency, innovation & creativity as well as enabling consumer first decision making at scale in today’s digital world.

Future: what would be the role of the insights and women impact at the time of 5th industrial revolution?

18:00 - 18:30

Liubov Ruchinskaya

Founder @ Insights Lighthouse (Switzerland)

Panel discussion:

"Leadership perspective on how to establish people centricity to drive business growth"

Moderator:Liubov Ruchinskaya (Switzerland)

Panellists:

18:30 - 19:00

Liubov Ruchinskaya

Founder @ Insights Lighthouse (Switzerland)

Panel discussion:

"Diversity Matters:Success Stories of Women Leaders who Unlocked Business Potential"

Moderator:Liubov Ruchinskaya

Panellists:

  • Stacie M. de Armas - Senior Vice President, Diverse Insights, Intelligence & Innovation @ Nielsen, WEF delegate 2023 (USA)
  • Dr Anino , Founder 100 women @ Davos (France)
  • Kimfer Flanery-Rye - Founder, Principal DEI and Culture Practitioner @ Inclusion Equals (USA)
  • Ariadne Oliveira - Global SVP Retail Hair Division @ Wella company (Switzerland)
  • Umi Patel - VP Consumer Insights & Analytics @ PepsiCo (USA)

19:00 - 21:30
 
 

Canapé & Cooking show & Network

Moderator: Pranjal Sharma - Economic Analyst, Advisor and Author, WEF delegate (India)

Life music - Fuat Sunay saxophonist, multi-instrumentalist, composer, and captivating showman


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