Guests gathering & Registration & Coffee

Hosts’ Opening Remarks

Welcome speach

Keynote presentation:

"Future of Insights...Human^AI - Foresight/Decision Intelligence"

Short note on the presentation:

• Insights has been under the “relevancy threat” for the past 15 years.
• While Insights has mainly headed off these “threats” without transforming itself, its importance eroded and the threat remains and increasing
• Insights needs to aggressively and proactively change who they are and what they do and move up in the value creation to avoid obsolescence
• Let’s Imagine INSIGHTS of the FUTURE. Will “Insights” stay as a term?

Keynote presentation:

"Unlocking Brand Growth with (Gustavo) Gusto: The Power of Mental Availability"

Short note on the presentation:

• How Gustavo Gusto is leveraging Mental Availability for brand growth and being ever present in the minds of consumers.
• Explore the transformative power of Mental Availability, the innovative Brand Health Tracking method by the Ehrenberg-Bass Institute.
• Understand its effectiveness in guiding strategic brand positioning and communication.

Panel discussion:

"Role of insights, design and intelligence to foster creativity"

Moderator: Joanna Dumont - VP Global Strategy and Insights @Danone (France)

Panellists:

• Silke Bochat - Global Design Head @ Weleda (Switzerland)
• Vesna Hajnšek - Senior Manager Intelligence @ SWAROVSKI (Switzerland)
• Cherie Leonard - Sr. Insights Director - Head of North America Insights @ COLGATE - PALMOLIVE (USA)
• Bilge BALCI - Director, Insights & Analytics @ VECTURA FERTIN PHARMA (Switzerland)
• Oana Leonte - former Marketing Director @ PUMA (Germany)

Keynote presentation:

"Foster Insights-driven TikTok Creativity for Brand Success"

Short note on the presentation:

• Uncover how to leverage TikTok platform power for stronger brand impact & business growth
• Acquire insights into effective communication tactics on TikTok, as exemplified by Scotch-Brite’s triumph
• Discover how testing in EyeSee’s realistic replicated social media feed can empower confident and decisive creative strategies

Panel discussion:

"How insights-driven approaches are empowering marketers to optimise campaigns and drive personalised experiences"

Moderator: Raquel Navarro-Prieto - Insights GM at Portfolio Strategy and Market Analysis @ ROCHE (Spain)

Panellists:

• James Sallows - Global Head of Marketing Effectiveness @ the LEGO group (UK)
• Nendra van Wielink - former Director, Global Media @ KRAFT HEINZ (Netherlands)
• Olga Komleva - Marketing Director @COLGATE-PALMOLIVE (Switzerland)
• Anna-Sterre Mees - Global Director Intelligence & Marketing Strategy @ PHILIPS (Netherlands)
• Arnaud Debia - Global Creative Development Director @Ipsos (Switzerland)

Keynote presentation:

"How AI solutions improve human creativity for maximum sales impact"

Short note on the presentation:

• The intersection of AI and art for creative excellence.
• How Mars built a culture of Advertising Effectiveness.
• The role of Attention and Emotions in Advertising.
• The future of creativity testing in the age of AI.

Lunch. Snacks & Networking

Panel discussion:

"Profitable Insights: Transforming the Insights Function from Cost Center to Driver of Value Creation"

Moderator: Gera Nevolovich, President @ Hotspex (USA)

Short note on the panel:

• Problems and Opportunities. From the increasing complexity for today’s brand owners and builders to the non-linear journey of today’s consumers, we’ll explore the critical need to flip the script on the insights function.
• Accountability and Structure. Pointing out the elephant in the room (the role blending of insights), we’ll debate the relevance of insights as a standalone function versus its integration within multifunctional teams.
• Value Creation and Impact. Success and war stories that help to categorize things insights does from big prize and no-brainers to make-work and noise.

Panellists:

• Tiphany Yokas Sr Director Category & Regional Brands Insights and Strategy at Mondelez International
• Katja Maggio Senior insights roles formerly at P&G, Coty, and JDE Peets (Netherlands)
• Flemming von Thygesen SVP Consumer Insights & Strategic Brand Planning @ PVH (Netherlands)

Panel discussion:

"Leading From the Front: Insights & analytics to ignite global brand building"

Moderator: Elaine Rodrigo - Chief Insights & Analytics Officer @ Reckitt

Short note on the panel:

• Explore the intersection of creativity, sustainability, innovation, and the transformative power of data and AI in shaping brand narratives and strategies that foster meaningful connections in an ever-evolving market landscape.

Panellists:

• Fenny Leautier, Global Senior Director Consumer Insights, Personal Health @ Philips (Netherlands)
• Ritanbara Mundrey CH-Konolfingen - Global Head of Innovation & Insights for Dairy @ NESTLE (Switzerland)
• Shane Hanson - Associate Director / GM Insights & Innovation @ PANASONIC (Germany)
• Emma Jones - Head of insights @ eBay (UK)
• Christian Niederauer - Global Insights, Consumer Affairs @Colgate-Palmolive (USA)

Panel discussion:

"Beyond the Buzz: Using Gen Z Insights to Create Balanced Generational Marketing"

Short note on the panel:

• Generational marketing is becoming more polarised, but the middle ground between the two camps seems to be overlooked.
• This session navigates the tension between embracing age as a crucial variable and transcending generational stereotypes, offering practical insights to bridge the gap in marketing approaches.
• GWI proposes to slice and dice the Gen Z global audience in ways not often seen, particularly in terms of the interplay between their global online culture and more traditional cultural or geographic factors and explore if Gen Z actually walks the talk.

Panellists:

• Jason Mander , Chief Research Officer, GWI (UK)
• Aarti Bhaskaran , Global Head of Research & Insights, Snap (USA)
• Grace Kao - Global Head of Business Marketing Spotify (USA)

Panel discussion:

"Insight as Currency: Empowering Decision-Making at Scale"

Moderator: Joy Eckhoff - Director Customer Advocacy @Stravito

Panellists:

• Paul Humphries - Chief Marketing Officer Europe @Kellanova (Ireland)
• Ben Stephens - Senior Manager - Decision Analytics @Burberry (UK)
• Sarah Clerkson - Head of Intelligence @Channel 4 (UK)
• Sarah Jousiffe - Director of Research @Sky(UK)
• Christine Antoine-Simonet - Director Insights & Strategy, ex-Unilever, Bacardi, McDonald’s (France)

Panel discussion:

"The bull case vs the bear case: insights has driven creativity and will do so even more using AI or insights is falling short?"

Discover how insights can ignite or stifle creativity in this dynamic panel of industry experts. We’ll dive into the thrilling intersection of data and innovation, revealing how insights can either supercharge your creative engine or throw a wrench in the works. With a forward-looking lens, we'll explore cutting-edge technologies set to revolutionize the role of insights in sparking creativity. Walk away with a clear understanding of how to harness insights for commercial success, avoid common pitfalls, and leverage tech to elevate creativity to new heights.

Moderator: Alex Hunt - CEO @ Behaviorally (USA)

Panellists:

• Stephan Gans - SVP Chief Insights and Analytics Officer at PepsiCo (USA)
• Francky David - Senior Executive, Insights, Strategy & Competitive Intelligence @ Nestlé (Switzerland)
• Nicole Umana - Global Agile Innovation Human Intelligence Director @ Mars (UK)
• Jennifer Picard - Global Insights Transformation Lead @ Sanofi Consumer Healthcare (France)

Coffee break

Keynote presentation:

"Navigating the Future with Strategic Intelligence"

Short note on the presentation:

• The role of strategic intelligence capability in Lufthansa Innovation Hub
• Our approaches to detect early signs of emerging trends
• Intelligence-as-a-service: delivering continuous and meaningful insights directly to the user's inbox

Panel discussion:

"Future of insights industry: what to expect and how to own it"

Moderator: Liubov Ruchinskaya - Founder @ Insights Lighthouse (Switzerland)

Panellists:

• Michael Nevski - Director, Global Insights @ VISA (USA)
• Nitesh Priyadarshi - Global Head of Insights & Analytics @ DANONE (France)
• Jonathan Taylor-Miller , Insights recruiter, Linkedin Influencer (UK)
• Anna Fordkort Global Head Consumer Market Intelligence @ Biersdorf (Germany)
• Marc Beierschoder LinkedIn TOP Voice on AI, Partner @ Deloitte (Switzerland)

Lightning Talk:

"How AI’s first Neural Foundation Model trained with multimodel neuropsychological data empower people with severe motor disabilities to (re) gain a form of autonomy and (re) join the workforce"

Panel discussion:

"AI: hype vs impact"

Moderator: Valentina Tarchinskaya

Panellists:

• Pranjal Sharma - Economic Analyst, Advisor and Author, WEF delegate (India)
• Maurice Ndiaye , Founder and CEO @ descartesmauss.ai. (France)
• Sergio Benavent - Consumer Insights lead @ Logitech (Switzerland)
• Imteaz Ahamed - Head of Performance Marketing - Reckitt (USA)
• Rani Al Hajji ex General manager Europe Personal Care @ Colgate-Palmolive (Switzerland)

Keynote presentation:

"Leveraging AI to maximise the Value & Impact of Insights in this Digital World"

Short note on the presentation:

• Increasing scale, impact and ROI of insights through AI.
• Introduction of AI is not a threat to Insights – its an opportunity transform the Insights function to achieve the goals that we always wanted to in this fast changing digital world i.e. Driving business action from our insights in a scaled way.
• How ELC is embracing AI to drive maximise the value of insights, increasing efficiency, innovation & creativity as well as enabling consumer first decision making at scale in today’s digital world.

Panel discussion:

"Leadership perspective on how to establish people centricity to drive business growth"

Moderator:Liubov Ruchinskaya - Founder @ Insights Lighthouse (Switzerland)

Panellists:

• Oggie Kapetanovic - Vice President Smoke Free IQOS @ PMI (Switzerland)
• Gabriela Barrios , Partner Director @ BCG (France)
• Brigitte King - Global Chief Digital Officer @ Colgate-Palmolive (USA)
• Lyndsay Weir - Chief Analytics and Insight @ Barilla Group (UK)

Panel discussion:

"Diversity Matters:Success Stories of Women Leaders who Unlocked Business Potential"

Moderator:Liubov Ruchinskaya - Founder @ Insights Lighthouse (Switzerland)

Panellists:

• Stacie M. de Armas - Senior Vice President, Diverse Insights, Intelligence & Innovation @ Nielsen, WEF delegate 2023 (USA)
• Dr Anino , Founder 100 women @ Davos (France)
• Kimfer Flanery-Rye - Founder, Principal DEI and Culture Practitioner @ Inclusion Equals (USA)
• Ariadne Oliveira - Global SVP Retail Hair Division @ Wella company (Switzerland)
• Umi Patel - VP Consumer Insights & Analytics @ PepsiCo (USA)

Canapé & Cooking show & Network

Moderator: Pranjal Sharma - Economic Analyst, Advisor and Author, WEF delegate (India)

Life music - Fuat Sunay saxophonist, multi-instrumentalist, composer, and captivating showman